Many business owners ask us how we can help with their online marketing and what web services we offer. We do website design and hosting, SEO management, social media management, press release writing and distribution, and online brand reputation management. Below are the basics, depending on whether you’re a business owner who wants us to do it all, or who wants to learn how to do it yourself.
Do it For Me!
For those who already have enough on their plates, online marketing agencies can manage a part or all of your online marketing efforts – whether search engine optimization (SEO) or search engine marketing (SEM), social media management (Facebook, Twitter, Linkedin, etc), or general branding work, agencies can help! And you will have one less area of your business to worry about. They’ll help communicate what’s going on at your business through press releases, and free and paid online and offline marketing. They can even assist you with a logo and offline marketing including brochures, flyers, posters, banners, etc. Whatever your web services needs are, give them a buzz, and they’ll try to help! General marketing services are usually available as well. Keep in mind there are a lot of do-it-yourself agencies out there, and many don’t have much experience or training. The best thing you can do is brush up enough on the topic to make sure you hire someone who knows what they are talking about. A highly rated SEO online marketing book for 2015 is SEO 2015 & Beyond: Search engine optimization will never be the same again! Some editions include a checklist too!
For the Do-It-Yourselfers
Many agencies offer one-on-one counseling to help you make your marketing efforts more streamlined, efficient and effective. They can help with tips on how to improve your online marketing efforts, help you discover what you should do first to help improve your free and paid online presence, and provide guidance and suggestions for managing your business on the web. Whether you need web site planning and development, Facebook and Twitter social management assistance, help with search engine optimization (SEO) or search engine marketing (SEM), a good agency can help. They can also assist with press release writing and distribution, general advertising and branding for your business. Many business owners simply need someone to brainstorm with, and agencies are often happy to do that as well (although some will insist on a retainer – you can often negotiate an introductory period/commitment.
Web services often include website development, hosting, logo design, online management, social media management, Facebook, Pinterest, Twitter, Foursquare, Linkedin and more depending on your business needs and recommendations.
Browse through our site, and start with the Where to Start to Market my Business Online blog post, read through the more detailed blogs it refers to, and grab a book or two if/as needed to round out your quick training in order to market your business online quickly and efficiently – and effectively!