We get many questions about the best way to use the Facebook cover photo and profile photo. First, you need to know the Facebook cover photo size and profile photo size so you know what you have to work with.
The Facebook cover photo size is 851 x 351 pixels. The photo must be less than 100 kb in size. We recommend using a png file for better Facebook photo resolution. The profile photo displays 23 pixels from the left side of the Facebook cover photo and 210 pixels from the top, so keep these dimensions in mind when creating the Facebook cover photo if you’re doing it yourself.
The Facebook profile photo size is 160 x 160 pixels. But! You must upload a photo that is at least 180 x 180 pixels. The actual display size is 160 x 160.
Facebook recommends using the Facebook profile photo for your company logo. We agree this is the best use of this photo, but understand it does not work for all business logos. If using the logo isn’t realistic due to the size or shape of your logo, we recommend using an image to display your product or service. It’s important to stay consistent so people recognize the posts are from you when they see the profile photo.
Below is a graphic you can grab and keep to help you remember the dimensions more easily in the future – or just bookmark this post!
Want to learn more about marketing your business on Facebook, consider The Facebook Guide to Small Business Marketing – remember, Facebook is only as successful as you are!