There are a number of factors to review before determining the company you should work with on your marketing efforts. One of the biggest mistakes we repeatedly see small business owners make in choosing a marketing consulting company or agency is by choosing one that is much better at promoting themselves than the companies they represent.
At Big Tree Marketing, our priority is our clients, which is why you’ll note that the customers we represent have more fans, more likes, and more followers than we ever will. Because it’s not about us; it’s about them.
An agency or marketing consultant should ask you about your business, what’s worked, what hasn’t worked, what you like, what your customers like, who your customers are, how they interact with you, and what your goals are. An agency should understand how your business works, what has made you successful, what you’ve tried and worked well, and what you’ve tried and felt was not successful. An agency should care more about your business and how they can help you than how to fill their own pockets or portfolios.
Be wary of agencies immediately suggesting radio or television advertising, as they often receive kickbacks and commissions on selling radio and television advertising. Although those may be the right medium for you in the end, they are not for everyone, so be sure they’ve done a thorough analysis of your business prior their recommendation.
Be wary of “social media” representatives who have never worked for a company directly managing social media – they often know a lot less than necessary to assist you with your marketing efforts in a beneficial manner.
Beware the “experts” who talk about how great they are, because it’s not about them. Your marketing should be about you, your business, and connecting you with your current and potential customers.
An agency or marketing company’s success is reflected in their customers’ successes and their willingness to recommend them to their colleagues, friends and fellow business owners. So ask around!
